dulylu01

2011 Health fashion sports shoes

Why is this logo for Nike's corporate culture so important? Reason is that it's ancient wisdom and the United States, "Just Do it" are inseparable. Nike air jordans does not sell shoes, it sold a way of life, which is key to its success. This flag is the incentive for the people, and the philosophy behind the energy and determination, is that everyone concerned, whether you are not athletes. Nike uses a motivational type of language to inspire consumers. No matter who you are, your hair or skin color is what you suffered physical or social life, what limitations, Nike convince consumers that you can do this. It tells people to pick ourselves up, seize the steering wheel of life and action. In the "Just Do it" behind an ad is a very American-style ideology; However, with the progress of globalization, nike air max the original ideology of what the United States, become a common desire around the world, eager to there is a level playing field, allowing people not only in sports but in every aspect of life, both short and long of a dispute. This can be traced back to the early American pioneer spirit, and their desire for success. Nike is undoubtedly the great American dream of global marketing and to promote their work ethic; Nike tells its customers, if you are determined to struggle hard, you will excel, to conquer all. Borrowed by such methods, namely the use of people eager for success, Nike has created its own kind of personality and attitude. Through clever use of a very simple ad Miaoju, it succeeded in an attitude to life into the commodities they sell.

"Nike" brand nike sb has much to tap the marketing inspiration. "Nike" marketing secrets in a very good aspect is that the marketing communication (Nike's Marketing Communication). In 1994, the "Nike" in advertising investment of 2.8 billion U.S. dollars, P & G's advertising costs l / 9 or so, but very attractive Nike creative marketing communications for the "Nike" won the Consumer so that the "Nike" has become the market goddess of victory (Nike intent is "the ancient Greek goddess of victory"). Combined with first-hand information in English, the following detailed analysis of the success of Nike marketing communication: how to expand the shoe market for athletes, the mass market consumers; to a "deviant" to strengthen communication and advertising; how to borrow to build brand idolatry loyalty; how to use animation, computer games close to young children consumers; how deep psychological self-awareness and value for the female consumers.

Nike's "consumption myth" - of many consumers around the world are due to wear nike free Nike and feel very honor. Hong Kong, "Kong Economic Journal Monthly," April 1991 period have been reported: some of the shoe store owner in New York City, the authorities have to apply for approval to use firearms in self-defense to protect personal and property safety. Article commented that in recent years, Nike saddle for admiration, and many teenagers, did not hesitate to take the risk of theft and even murder, serious incidents have occurred, desperation, the owner had to seek such "self-protection"

Nike also has a "growing myth": In the sixties, the company was founded, small and may collapse at any time. The company's two founders Bu Woman and Knight have several roles, and companies do not own the office building and complete operators. Nike's 1985 profit of $ 13,000,000 worldwide, the company's global sales in 1994 amounted to as much as 4.8 billion U.S. dollars; its market share champion, is ranked third in the Adidas more than twice as 24%. Nike did not slow down the pace of growth. 95 compared with 94 years, global sales increased by 38%, 55% pre-tax profit growth, fast nike shox shares rose $ 43 per share two years ago, soared to $ 103 per share 95 years. Wall Street investors and analysts, many of whom had previously been in the 80's are not optimistic about Nike: "Nike is not much basis for the development and prospects." Now mockery: "God likes to create the myth, so he chose to surprise us Nike. "

Swiss MBT shoes to bring life to your life science MBT shoes are now sold in over 20 countries, annual sales volume of this revolution is about 100 million pairs. mbt m walk shoes believe that human fitness and health largely affected by the walk way, this view has been confirmed by a number of scientific research. Therefore, , MBT attempt to spread ideas and concepts, wake up and strengthen the people's right foot consistent with physiological knowledge, and to direct, simple approach that will meet the physiological benefits of the right foot to bring you. mbt chapa by Swiss engineer Karl Muller invention, during a visit to Korea, he found walking barefoot in the paddy fields alleviated his back pain. Return to Switzerland, Karl Muller set out to develop a barefoot technology, the ground must be hard to walk in the city people to create a similar Korean paddy fields or the East African savannah state of soft ground is not flat, after years of painstaking research and development, MBT shoes finally enter the market in 1996. MBT shoes, want to help people around the world have a more healthy, active and happy life. MBT shoes black with want to help people around the world have a more healthy, active and happy life. MBT believe that human fitness and health largely affected by the walk way, this view has been confirmed by a number of scientific research. Therefore, MBT shoes, mbt lami attempt to spread ideas and concepts, wake up and strengthen the people's right foot consistent with physiological knowledge, and to direct, simple approach that will meet the physiological benefits of the right foot to bring you. Your daily life bit by bit, we are always concerned about MBT shoes