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Nike - market performance

Nike ads in the female market is imaginative, endless charm. Nike lateer into the female market than the Reebok, partly because of Nike Air technology nike running shoes revolution that its advertising theme for the men, and if at the time, in turn attract women, then men's market is bound to undermine the growth momentum. Nike has been corrected in time management was in California for some of the promotions, the company that the activities go beyond the company's intent. Company managers do not want to harm themselves as a technologically advanced, the courage to create the first of the sporting goods company's good reputation and become a feminine fashion products company.

When the nike lunarglide men in the youth market and a firm foothold on the market after the female market instead focused on attacking firepower. Creative program planner, Ms. Janet, and Charlotte used two methods to self-understanding of the situation and the inner world of women, to women and women of the "dialogue" as the primary means of communication. Advertising works with contrasting black and white images, the background is highlighted above the intertwined with one word "no", ad text, full of affection, meaningful, but filled with a soft tone, touching care and hope:

In your life, some people always think you can not do this or can not do that. In your life, someone always says you're not good enough is not robust enough talent, not their height and weight you not said physical not and will not make a difference. Nike running always say you can not, your life, thousands of times they will quickly and firmly say you can not, unless you prove your line.

Advertising is available on the women's favorite lifestyle magazine. Unlike the ad text is a sporting goods sales demands, more like a female heart confession, advertising reflects the true character of Nike ads: communication, rather than stimulation. This hugely successful ad, ads published, the company switchboard room phone ringing constantly, and many customers call to talk to women, said: "Nike ad changed my life ... ..." "I only buy from now on resistance grams, because you understand me. "These results are also reflected in sales performance, sales growth in the Nike women quickly put the male market. 80 women in the market late Reebok Nike weaker than the situation fundamentally changed. The results show that, in this market, the reference rate of the Nike brand and reputation over Reebok.

Nike in just two or three decades, a small shoe by a simple dominant company's growth for the industry, from the little-known today renowned the world over (well-known in the United States almost 100%), Nike 6.0 marketing attributed to the hardwork spread.