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Christopher Bailey, Burberry's chief creative director

Burberry will be held at London's Royal Kensington Gardens Prorsum autumn and winter fashion 2011 women's conference series. This conference will be more than 150 countries and 40 locations through the network broadcast live events. Article 40 live sites in London landmark Piccadilly Circus, fashion show will be 32 meters of the Plaza, a large number of famous screen play. Burberry is the first brand to try to do this week, more than 120 million people watched the large digital screen.

40 live events as part of this fashion show will be all Burberry outlet store in the world live, whether in Boston or Beijing, across four continents by creating a virtual fashion show in the store 'direct purchases of fashion show products' shopping experience. This fashion show can be watched by Burberry.com directly, or through other cooperation with the Burberry news, fashion and music website to view, and will be broadcast live on the iPhone and iPad. Various regions throughout the world in the fashion show audience the week after booking fashion show range of products, and in 7 weeks to receive order products.

Viewers can also use the on-demand feature to download iTunes fashion show music. Burberry Prorsum autumn and winter fashion 2011 women's conference on February 22 (Beijing time at 0:00 on February 22) at 4 pm on Monday. Burberry is headquartered in London, is one of the London FTSE 100 index, the brand was founded in 1856.